In 2023, Germany led with 18% of enterprises engaging in B2B and B2G sales via websites or apps, followed by the Czech Republic, Netherlands, and Sweden at 17%. Denmark closely followed at 16%, with Norway and Belgium at 15%. Malta, Finland, Lithuania, Ireland, and the United Kingdom showed a 13% share. Eastern European representation included Croatia and Estonia at 12%. Spain maintained an 11% share. Over the past five years, there has been a noticeable compound annual growth rate, reflecting an increasing trend towards digital sales platforms.
Future trends to monitor include the continued expansion of digital sales channels driven by advancements in technology and e-commerce solutions. Integration of AI and machine learning to personalize experiences is expected to enhance user engagement and efficiency, potentially increasing the share of enterprises engaging in online sales.
Top countries in EU Countries with the Highest Share of Enterprises B2B and B2G Selling via a Website or Apps
| # | 10 Countries | Percent | Last Year | |
|---|---|---|---|---|
| 1 | 1 Germany | 18 | 2016 | |
| 2 | 2 Czech Republic | 17 | 2016 | |
| 3 | 3 Netherlands | 17 | 2016 | |
| 4 | 4 Sweden | 17 | 2016 | |
| 5 | 5 Denmark | 16 | 2016 | |
| 6 | 6 Norway | 15 | 2016 | |
| 7 | 7 Belgium | 15 | 2016 | |
| 8 | 8 Malta | 14 | 2016 | |
| 9 | 9 Finland | 13 | 2016 | |
| 10 | 10 Lithuania | 13 | 2016 |
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