Between 2024 and 2028, Basilicata is expected to see a steady annual increase in the percentage of individuals who have made an online purchase within the last three months. Starting at 44.65% in 2024, the percentage is projected to rise to 54.1% by 2028, indicating a promising growth trend with a compound annual growth rate (CAGR) of around 4.8% over this period. By comparison, in 2023, the value stood at a lower point, underscoring the region's expanding online retail engagement.
Future trends to watch include the potential impact of digital infrastructure improvements, increased mobile device adoption, and evolving consumer preferences, which could further accelerate the shift toward online purchasing. Additionally, monitoring socio-economic factors and technological advancements will be crucial in anticipating further shifts in online shopping behavior in Basilicata.
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