Forecast: Household Expenditure on Hair Rinses and Treatments in Japan

Household expenditure on hair rinses and treatments in Japan is forecasted to remain consistent at 1.93 thousand yen in 2024 and 2025, with a slight increase to 1.94 thousand yen from 2026 to 2028. In 2023, the expenditure stood at 1.93 thousand yen. The year-on-year variation for 2024 and 2025 shows no change, while there is a modest 0.52% increase projected from 2025 to 2026 and stability thereafter. The Compound Annual Growth Rate (CAGR) over the last 5 years is 0.26%, indicating a minimal but positive growth trend.

Future trends to watch for:

  • Influence of demographic shifts, particularly Japan's aging population, on product demand.
  • Impact of innovative products like anti-hair loss treatments on household purchase behavior.
  • Potential changes in consumer preferences towards natural and organic hair care products.
  • Digital and online retail growth affecting traditional purchase patterns.

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