Household expenditure on hair rinses and treatments in Japan is forecasted to remain consistent at 1.93 thousand yen in 2024 and 2025, with a slight increase to 1.94 thousand yen from 2026 to 2028. In 2023, the expenditure stood at 1.93 thousand yen. The year-on-year variation for 2024 and 2025 shows no change, while there is a modest 0.52% increase projected from 2025 to 2026 and stability thereafter. The Compound Annual Growth Rate (CAGR) over the last 5 years is 0.26%, indicating a minimal but positive growth trend.
Future trends to watch for:
- Influence of demographic shifts, particularly Japan's aging population, on product demand.
- Impact of innovative products like anti-hair loss treatments on household purchase behavior.
- Potential changes in consumer preferences towards natural and organic hair care products.
- Digital and online retail growth affecting traditional purchase patterns.