Forecast: Number of Persons Employed in Retail Sale Via Mail Order Houses or Via Internet Sector in Finland

In 2023, the number of persons employed in the retail sale via mail order houses or via the internet sector in Finland stood at 2910. This figure has shown substantial growth from 958 in 2013. The sector experienced significant year-on-year variations, notably a 32.41% rise in 2018 and a 27.65% surge in 2020, largely driven by increasing e-commerce adoption and pandemic-related shifts in consumer behavior.

In recent years, the sector has seen more moderate but consistent growth, with a year-on-year increase of 8.8% in 2023. The compound annual growth rate (CAGR) over the past five years (2018-2023) was 10.96%, indicating a robust upward trajectory.

Looking ahead, the forecast suggests a continuing growth trend with a forecasted CAGR of 4.81% from 2024 to 2028. The total employment is expected to reach 3960 by 2028, marking a 26.48% increase over the five-year period.

Future trends to watch for include the impact of technological advancements in logistics and artificial intelligence, evolving consumer preferences, and potential regulatory changes. The continual rise in online shopping and improvements in e-commerce infrastructure will likely sustain the sector's growth in Finland.