In South Italy, the percentage of individuals purchasing online increased from 48.72% in 2024 to 63.57% in 2028. Over five years, the compound annual growth rate (CAGR) is approximately 6.7%. Comparatively, the growth from 2024 to 2025 is about 7.7%, with similar increments observed annually until 2028. This upward trend indicates a significant rise in e-commerce adoption in the region.
Future trends to watch for include:
- The impact of improved digital infrastructure on e-commerce growth.
- Potential influence of socio-economic factors on purchasing behaviors.
- Adoption of mobile commerce as a driving force for future growth.
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