In 2023, household expenditure on fresh vegetables in the US was an estimated $285. From 2024 to 2028, there is a steady increase forecasted, rising from $290 in 2024 to $307 in 2028. This represents a consistent year-on-year growth rate of approximately 1.7%. The compound annual growth rate (CAGR) for this period is projected at around 1.5%, suggesting a positive but moderate upward trend.

Future trends to watch for include:

Increased consumer preference for organic and sustainably sourced vegetables.
Potential influence of inflation on consumer spending patterns and purchasing power.
Enhanced distribution channels, including online grocery platforms, influencing expenditure trends.