The United Kingdom leads in online food and grocery purchases with a 29% share in 2024, followed by the Netherlands at 21%, and Germany at 19%. Denmark, Estonia, France, and Luxembourg reflect moderate engagement ranging from 14-16%. Sweden, Austria, and Slovenia maintain a lower share at 11-13%. Over the past two years, these markets have shown steady increases due to expanded delivery services and consumer preference shifts.
Future trends to watch include the growth in technological advancements such as AI in personalized shopping experiences, the expansion of quick-commerce, and sustainability in online retail. These could further boost online purchasing trends across the region.
Top countries in EU Countries with the Highest Share of Individuals Purchasing Food and Groceries Online
| # | 10 Countries | Percent | Last Year | |
|---|---|---|---|---|
| 1 | 1 United Kingdom | 29 | 2016 | |
| 2 | 2 Netherlands | 21 | 2016 | |
| 3 | 3 Germany | 19 | 2016 | |
| 4 | 4 Denmark | 16 | 2016 | |
| 5 | 5 Estonia | 15 | 2016 | |
| 6 | 6 France | 14 | 2016 | |
| 7 | 7 Luxembourg | 14 | 2016 | |
| 8 | 8 Sweden | 13 | 2016 | |
| 9 | 9 Austria | 11 | 2016 | |
| 10 | 10 Slovenia | 11 | 2016 |
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