The savory biscuits market in Romania has shown moderate growth from 2013 to 2023, increasing from 1.63 kg per capita to 2.25 kg per capita. The growth trajectory was stable until 2019, reaching a peak of 2.38 kg per capita in 2018. A slight decline occurred from 2019 to 2020, with minor fluctuations in subsequent years, culminating in a marginal growth in 2023, standing at 2.25 kg per capita.
Year-on-year variations from 2022 to 2023 showed a subtle increase of 0.9%, indicating a recovery trend. The compound annual growth rate (CAGR) over the last five years was modest, demonstrating slower expansion relative to previous periods.
Future trends to watch:
- Potential impact of changing consumer preferences towards healthier snack options.
- Increasing competition from international brands entering the Romanian market.
- Economic factors influencing disposable income, potentially affecting consumption patterns.
