The European skincare, makeup, and cosmetics market showed diverse growth patterns in 2023. Germany led with substantial market size, growing by 1.18% YoY, followed by resilient markets in Spain and Austria with increases of 1.87% and 3.94% respectively. Romania exhibited the most significant growth at 8.91%, propelled by increased consumer demand. Conversely, the United Kingdom and Portugal saw slight declines of 0.1% and 0.15%, while Croatia experienced a more notable drop of 2.58%. The variance in smaller markets like Slovakia and Bulgaria indicates emerging potential within Eastern Europe.
Future trends to watch in the European cosmetics market include:
- Increasing consumer focus on sustainable and clean beauty products.
- The rise of e-commerce and digital channels affecting sales strategies.
- Expansion into personalized and tech-driven cosmetic solutions.
- Growth potential in Eastern European markets driven by rising disposable incomes.
Top countries in Skin Care, Make Up and Cosmetics Market Size Value by Country
# | 10 Countries | Euros | Last Year | YoY | 5-years CAGR | |
---|---|---|---|---|---|---|
1 | 1 Germany | 1,761,600,000 | 2023 | +1% | +1.18% | View data |
2 | 2 United Kingdom | 1,164,900,000 | 2023 | -0.4% | -0.1% | View data |
3 | 3 Spain | 1,051,800,000 | 2023 | +1.58% | +1.87% | View data |
4 | 4 Austria | 348,140,000 | 2023 | +3.76% | +3.94% | View data |
5 | 5 Romania | 327,640,000 | 2023 | +8.31% | +8.91% | View data |
6 | 6 Greece | 288,690,000 | 2023 | +2.16% | +1.13% | View data |
7 | 7 Portugal | 225,730,000 | 2023 | +0.91% | -0.15% | View data |
8 | 8 Denmark | 206,890,000 | 2023 | +2.31% | +1.39% | View data |
9 | 9 Slovakia | 164,500,000 | 2023 | +6.91% | +6.31% | View data |
10 | 10 Czech Republic | 134,060,000 | 2023 | +0.18% | +0.25% | View data |