The Oral and Dental Hygiene Preparations (Except Dentifrices) market in Belgium recorded a value of $66.791 million in 2023. Year-on-year variation in 2023 showed a 1.63% growth, continuing a positive trend from 2022 where growth was 1.67%. However, between 2013 and 2023, the market experienced fluctuations with a Compound Annual Growth Rate (CAGR) of 1.71% over the last five years.

Future trends to watch for:

Increasing consumer awareness around oral health, potentially driving demand.
Innovation and new product launches focusing on natural ingredients.
The influence of e-commerce and digital marketing on consumer purchasing behavior.