In 2023, the percentage of individuals in Sardinia who had purchased online within the past 12 months was approximately 52.0%. Forecasted data from 2024 to 2028 show a growing trend, with the percentage rising from 54.94% in 2024 to 66.55% in 2028. This indicates a consistent annual increase, with a year-on-year growth of around 2.93% from 2024 to 2025, and a Compound Annual Growth Rate (CAGR) of approximately 4.84% over the five-year period.
Future trends to watch for include:
- The impact of improved internet infrastructure on online shopping popularity.
- Changes in consumer behavior post-economic factors like inflation or recession.
- Expansion of e-commerce platforms and digital payment options within the region.
- Possible saturation points that could slow growth beyond 2028.
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