The Finnish market for women's or girls' overcoats and similar non-knitted textile articles has experienced a declining trend in volume. The market stood at 1.3227 million in 2023, showing a continuous decrease since 2013, with notable volume drops from 2019 to 2023. The year-on-year variation has consistently trended negatively over the past five years, highlighting an average annual decrease (CAGR) of 11.62% up to 2023, indicating a pressing decline in market volume.
Looking ahead, key trends include:
- Increasing consumer preference for sustainable and eco-friendly materials in outerwear.
- Potential market recovery tied to global economic conditions post-pandemic.
- Opportunities for innovation in fabric technology and design to capture consumer interest.
- Impact of climate change on demand for particular outerwear types.