The forecast for the sold production of green tea, black tea, and partly fermented tea in Italy, packaged in amounts not exceeding 3 kg, indicates a gradual increase from 11.08 million euros in 2024 to 12.751 million euros in 2028. In 2023, actual production stood at a similar level to the forecasted 2024 value. Over the five-year period, the compound annual growth rate (CAGR) is expected to show a steady upward trend.
Future trends to watch for:
- Potential shifts in consumer preferences towards wellness and health-related products may drive further growth in the green tea segment.
- Increased competition from international tea markets could influence pricing and market dynamics in Italy.
- Advancements in packaging and distribution efficiency might enhance market reach and production capabilities.