In Campania, the percentage of individuals who last purchased online more than a year ago is set to gradually increase from 2024 to 2028. Starting at 7.72% in 2024, this figure is projected to rise to 7.88% by 2028. This upward trend indicates a slight but steady increase in the number of consumers who have not engaged in online shopping recently. Although the annual year-on-year increase remains modest, it suggests a trend of continued digital hesitation among certain consumer segments.
Future trends to watch for include shifts in consumer behavior due to technological advancements, potential economic fluctuations impacting spending habits, and evolving e-commerce platforms enhancing user engagement to reduce the number of disengaged online shoppers.
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