1. Market Research
  2. > Personal Care Market Trends
  3. > Cosmetics

Cosmetics: Latest Market Trends and Statistics

  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
36 votes

Global Cosmetics & Toiletries Industry

Companies operating in the global cosmetics and toiletries industry must compete for shelf space in retail outlets, not only with rival personal care companies offering other well-known brands but also cheaper copycat brands offering similar unbranded products. The advantage of larger companies is that they can afford more extensive promotional campaigns to establish brand loyalty.

Emerging nations represent huge potential for international companies, offering better quality products than locally produced goods to populations with rising income levels. Multinational companies have begun establishing a strong foothold in countries such as Russia, India, and China.

Rising income means that consumers are more concerned with product effectiveness and ingredients used than cheap products. Manufacturers are therefore focused on advertising their products as superior to those of rival companies, rather than systematically seeking to undercut market prices.

Distribution channels are changing in that cosmetic brands are available not only in retail outlets like department stores but also through internet purchasing, television infomercials, home shopping, airport vending machines and in spas.

Market segments exhibiting strong potential include men’s care, products for specific ethnic groups and dermatological skin care. Companies invest in research and development and promotional campaigns to boost return from specific market niches with good growth potential.

Key Cosmetic Segments

In the world make-up market, face make-up represented the largest market segment generating sales of over $12 billion, or around one-third of the overall market.

In the world hair care market, Shampoo represents the fastest-growing segment.

In the world bath and shower product market, shower products represent the fastest-growing market segment, with revenue exceeding $7.5 billion, or 70% of the overall market.

Regional Markets

The US cosmetics and toiletries market began to rebound in 2010 after a few years of slower growth due to the economic recession. 

According to Packaged Facts, the US natural and organic makeup, hair care, and skin care market is predicted to hit the $11 billion mark in 2016.

China’s cosmetics and toiletries (including the fragrance business) market is led by skin care. International companies such as L’Oreal continue to lead the market. Companies are obliged to adhere to regulations and standards set by the State Food & Drugs Administration to protect consumers.

Factors fuellingIndia’s cosmetics market growth include increasing purchasing power and consumer awareness. Online retailing and product specialization are growing the consumer base.

Read more »

You might be interested in these related markets:

24/7 Customer Support

Talk to Sam

+1 646 893 5945

34 Reports
Demand, Company Financials, Company
360 Statistics
Demand, Market Size, Finance
120 Reports
Demand, Company Financials, Company
460 Statistics
Market Size, Demand, Finance
57 Reports
Demand, Market Size, Trade
360 Statistics
Market Size, Demand, Finance
53 Reports
Demand, Market Size, Company Financials
570 Statistics
Market Size, Demand, Finance
18 Reports
Demand, Trade, Forecast
97 Statistics
Market Size, Demand, Finance
34 Reports
Market Size, Demand, Trade
240 Statistics
Market Size, Demand, Finance
18 Reports
Demand, Market Size, Regulation
180 Statistics
Market Size, Trade, Demand
3 Reports
Demand, Market Size, Market Structure
29 Statistics
Market Size, Demand, Finance
27 Reports
Demand, Market Size, Company Financials
450 Statistics
Market Size, Demand, Finance
10 Reports
Demand, Company, Forecast
46 Statistics
Market Size, Demand, Trade

About 9400 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 149 - $ 21989)

Personal Care Ingredients Market by Ingredient, Application And Region - Global Forecast to 2022

Personal Care Ingredients Market: Global Forecast until 2022

  • $ 5650
  • Industry report
  • June 2017
  • by MarketsandMarkets

Growing demand from hair care and oral care application to drive the personal care ingredients marketThe personal care ingredients market was valued at USD 13.35 billion in 2016 and is projected to reach ...

Professional Dental Care Market: Global Forecast until ... $ 5650 February 2017

Active Ingredients Market: Global Forecast until 2026 $ 5650 January 2017

Oral Hygiene Sector: Worldwide Forecast until 2022 $ 2500 December 2017

Hair Serum Sector: Worldwide Forecast until 2020 $ 2500 September 2016

Eye Makeup Sector: Worldwide Forecast until 2020 $ 2500 September 2016

Global HDPE Bottles: Growth and Opportunities $ 1302 September 2017

Global Plastic Tubes: Performance and Opportunities: In ... $ 1302 August 2017

4 Key Global Trends for Packaging: In-depth Industry Re ... $ 1302 December 2016

Fragrances Top 5 Emerging Markets Industry Guide_2016 C ... $ 995 November 2016

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on