Key Market Indicators
Norwegian meat sales are projected to decline slightly over the next five years, reaching €4.56 billion by 2028, down from €4.58 billion in 2023. This represents a minor year-on-year drop of 0.1%. The market has experienced a consistent decline of 2.3% annually since 2013. In 2023, Norway ranked 12th in meat sales, with Austria narrowly ahead at €4.58 billion. France, Spain, and Italy secured the second, third, and fourth positions respectively. In contrast, meat consumption in Norway is expected to see a modest increase. By 2028, consumption is anticipated to reach approximately 376,000 metric tons, up from 368,000 metric tons in 2023. This growth reflects a compound annual growth rate (CAGR) of 0.3%. Since 2019, Norwegian meat demand has risen by 0.4% annually. Meat production in Norway is also on an upward trajectory. By 2028, production is forecasted to hit nearly 389,000 metric tons, up from about 373,000 metric tons in 2023. This indicates an average annual growth rate of 0.7%. Notably, Norwegian meat supply has been increasing at the same rate of 0.7% per year since 1966.
