Key Market Indicators
**Madagascar’s Wine Consumption Decline Projected** Madagascar's wine consumption is expected to decline to approximately 8,800 metric tons by 2028, down from 9,000 metric tons in 2023. This represents an annual decrease of 0.4%, indicating a steady trend with no significant change in demand observed since 2019. In 2023, Madagascar ranked 68th in global wine consumption, with Guinea-Bissau surpassing it at the same 9,000 metric tons. Leading the global consumption rankings were France, the United States, and Italy, occupying the second, third, and fourth spots, respectively. **Steady Growth in Malagasy Wine Production** Conversely, wine production in Madagascar is on a slight upward trajectory. By 2028, production is forecasted to reach about 8,400 metric tons, up from 8,200 metric tons in 2023. This represents an annual growth rate of 0.4%, continuing the steady increase of 0.5% per year observed since 1966. In the production rankings for 2023, Madagascar stood at 48th place, with Cyprus overtaking it at 8,200 metric tons. The top producers globally remained France, Spain, and the United States, holding the second, third, and fourth positions, respectively.
