Key Market Indicators
Guatemalan wine consumption is forecasted to reach approximately 4,300 metric tons by 2028, marking a modest increase from 4,000 metric tons in 2023. This growth represents an average annual increase of 1%. Since 2019, the demand for wine in Guatemala has remained stagnant. In 2023, Guatemala held the 84th position globally in terms of wine consumption, with Botswana surpassing it by reaching a consumption level of 4,000 metric tons. On the global stage, France, the United States, and Italy secured the 2nd, 3rd, and 4th positions, respectively, in wine consumption rankings.
