Key Market Indicators
New Zealand's wine consumption is projected to grow to 37,000 metric tons by 2028, up from 36,000 metric tons in 2023. This represents an average annual growth rate of 0.6%. However, since 2019, the country's demand for wine has declined by an average of 1.1% per year. In 2023, New Zealand ranked 42nd in global wine consumption, with Turkmenistan narrowly ahead at 36,000 metric tons. Leading the global consumption rankings were France, the United States, and Italy, holding the second, third, and fourth positions respectively. On the production side, New Zealand's wine output is expected to reach approximately 395,000 metric tons by 2028, up from around 349,000 metric tons in 2023. This indicates an average annual growth rate of 2%. Since 1966, the country's wine supply has seen an annual increase of 2.9%. In 2023, New Zealand was the 15th largest wine producer in the world, just behind Hungary, which produced the same amount. The top spots in wine production were held by France, Spain, and the United States, taking the second, third, and fourth places respectively.
