Key Market Indicators
Greek wine revenue is projected to reach approximately €411 million by 2028, up from around €398 million in 2023, reflecting an average annual growth of 0.5%. Since 2013, the Greek wine market has seen a modest annual increase of 0.2%. In 2023, Greece ranked sixth in the European market, with Portugal slightly ahead at €398 million. Italy, Spain, and Germany held the second, third, and fourth positions, respectively. Wine consumption in Greece is expected to decline slightly, reaching around 184,000 metric tons by 2028, down from 187,000 metric tons in 2023, with an average annual decrease of 0.2%. Greek demand has been falling by 0.3% annually since 2019. In 2023, Greece ranked 23rd in global wine consumption, with Romania surpassing it at 187,000 metric tons. France, the United States, and Italy occupied the second, third, and fourth spots in this category. Greek wine production is anticipated to drop to roughly 261,000 metric tons by 2028, down from nearly 280,000 metric tons in 2023, marking an average annual decrease of 1%. Since 1966, Greek wine production has been declining at an annual rate of 1.4%. In 2023, Greece was ranked 16th in wine production, with New Zealand slightly ahead at 280,000 metric tons. France, Spain, and the United States were the second, third, and fourth largest producers, respectively.
