Key Market Indicators
Jordanian wine consumption is projected to reach approximately 1,270 metric tons by 2028, up from around 1,000 metric tons in 2023. This indicates an average annual growth rate of 3.3%. Since 2021, the demand for wine in Jordan has remained steady. In 2023, Jordan ranked 100th globally in wine consumption, with Thailand surpassing it at the same level of 1,000 metric tons. Leading the rankings were France, the United States, and Italy, holding the second, third, and fourth positions respectively. Conversely, Jordanian wine production is expected to decline slightly, reaching about 548 metric tons by 2028, down from 562 metric tons in 2023. This reflects an average annual decrease of 0.4%. Since 2007, Jordan's wine production has been on a downward trend, decreasing by 2.1% annually. In 2023, Jordan was ranked 60th in global wine production, with Paraguay just ahead, also at 562 metric tons. The top producers were France, Spain, and the United States, occupying the second, third, and fourth spots respectively.
