Key Market Indicators
Reykjavik, Iceland – Iceland's soft drink industry is projected to see a modest increase in revenue over the next five years. According to recent market analysis, the sector's revenue is expected to climb to approximately €250 million by 2028, up from €247 million in 2023. This growth represents an average annual increase of 0.2%. Despite the anticipated rise, the Icelandic soft drink market has faced challenges in recent years. Since 2019, the industry has seen an average annual decline of 2.9%. In the 2023 rankings, Iceland placed 18th in terms of market revenue, with Croatia slightly ahead, also recording €247 million in revenue. Leading the European market were France, the United Kingdom, and Austria, which secured the second, third, and fourth positions respectively.
