Key Market Indicators
The Italian soft drink market is projected to see its revenue climb to approximately €5.8 billion by 2028, up from €5.5 billion in 2023. This represents an average annual growth rate of 0.8%. Notably, since 2013, the Italian soft drink market has experienced an average yearly increase of 1.3%. In 2023, Italy ranked sixth in the European market, with Spain slightly ahead, also at €5.5 billion. France, the United Kingdom, and Austria occupied positions two, three, and four, respectively. In terms of consumption, Italy's soft drink intake is expected to reach around 24.5 billion liters by 2028, up from 22.8 billion liters in 2023. This indicates an average annual growth rate of 1.1%. Historically, demand has grown at a rate of 0.4% per year. France, Spain, and the United Kingdom held the second, third, and fourth spots in consumption rankings, respectively.
