Key Market Indicators
Croatian Soft Drink Revenue is projected to climb to approximately €387 million by 2028, up from around €373 million in 2023, reflecting an average annual growth rate of 0.5%. Since 2013, the market has seen a steady increase of 1.6% annually. In 2023, Croatia ranked 17th in terms of soft drink revenue, with Bulgaria surpassing it with a revenue of €373 million. Leading the rankings were France, the United Kingdom, and Austria, occupying the second, third, and fourth positions respectively. Soft drink consumption in Croatia is expected to reach nearly 593 million liters by 2028, a slight increase from approximately 590 million liters in 2023, growing at an annual rate of 0.1%. However, demand has experienced a decline of 2.9% year on year. France, Spain, and the United Kingdom were the top three countries in soft drink consumption for the current period.
