Key Market Indicators
**Bulgarian Soft Drink Market Poised for Growth** **SOFIA, Bulgaria** - The revenue of the Bulgarian soft drink market is projected to reach €472 million by 2028, up from €437 million in 2023. This marks an average annual growth rate of 1.2%. Since 2013, the Bulgarian market has consistently grown at a rate of 2% per year. In 2023, Bulgaria ranked 16th in the global soft drink market, with Norway slightly ahead, also reporting €437 million in revenue. Leading the ranking were France, the United Kingdom, and Austria, occupying the 2nd, 3rd, and 4th positions, respectively. **Rising Consumption Rates** Soft drink consumption in Bulgaria is expected to hit 1.85 billion liters by 2028, up from 1.6 billion liters in 2023. This represents an average annual growth rate of 2.3%. Over the past years, demand has shown a steady increase of 2.4% annually. France, Spain, and the United Kingdom led the consumption rankings, taking the 2nd, 3rd, and 4th spots, respectively.
