Key Market Indicators
Soft drink consumption is projected to hit 1.07 billion liters by 2028, up from approximately 1.05 billion liters in 2023. This represents an average annual growth rate of 0.3%. The increase follows a period of declining demand, which saw a 0.6% year-on-year decrease. In the global ranking, France, Spain, and the United Kingdom hold the second, third, and fourth positions, respectively.
