Key Market Indicators
The Greek soft drink market is projected to see a slight decline in revenue over the next five years. According to recent data, revenue from soft drink sales in Greece is expected to reach approximately €955 million by 2028, down from around €965 million in 2023. This represents an average annual decrease of 0.2%. Despite this anticipated decline, the Greek soft drink market has experienced modest growth over the past decade. Since 2013, the market has grown by an average rate of 0.1% per year. In the 2023 rankings, Greece held the 12th position in terms of soft drink revenue. Hungary surpassed Greece with revenues also around €965 million. Leading the rankings were France, the United Kingdom, and Austria, occupying the second, third, and fourth spots, respectively.
