Key Market Indicators
Estonia's soft drink revenue is projected to decline from €18 million in 2023 to approximately €13 million by 2028, reflecting an annual decrease of 4.8% on average. This decline follows a broader trend, as the Estonian market has been shrinking by 6.1% annually since 2013. In 2023, Estonia ranked 25th in the European market for soft drink revenue, with Finland surpassing it at €18 million. Leading the European market are France, the United Kingdom, and Austria, holding the second, third, and fourth spots, respectively. Despite the revenue drop, soft drink consumption in Estonia is anticipated to rise. By 2028, consumption is expected to reach approximately 226 million liters, up from 213 million liters in 2023. This marks an average annual growth rate of 0.9%. Historically, demand for soft drinks in Estonia has increased by 3.8% annually. In the broader European context, France, Spain, and the United Kingdom rank second, third, and fourth, respectively, in soft drink consumption.
