Key Market Indicators
Hungarian Soft Drink Revenue is projected to hit approximately €1.1 billion by 2028, up from around €1 billion in 2023. This marks an average annual growth rate of 1.4%. Over the past decade, the Hungarian market has seen a modest annual increase of 0.1%. In 2023, Hungary ranked 11th globally in soft drink revenue, with the Netherlands slightly ahead at €1 billion. Leading the ranking were France, the United Kingdom, and Austria in positions two, three, and four respectively. Meanwhile, soft drink consumption in Hungary is expected to surge to roughly 2.7 billion liters by 2028, climbing from about 2.4 billion liters in 2023. This translates to an average yearly growth rate of 2.1%. However, it's worth noting that demand had previously declined by 1.4% annually. France, Spain, and the United Kingdom were the top three countries in soft drink consumption, occupying the second, third, and fourth spots in the global ranking.
