Key Market Indicators
The Finnish soft drink market is projected to see a significant decline in revenue by 2028. According to forecasts, revenue will drop to approximately €22 million, down from €34 million in 2023. This represents an average annual decrease of around 7%. The Finnish soft drink market has been in decline since 2013, averaging a 5.7% drop each year. In the global ranking for 2023, Finland placed 24th, with Lithuania surpassing it at €34 million. France, the United Kingdom, and Austria occupied the second, third, and fourth positions, respectively. Conversely, soft drink consumption in Finland is expected to rise slightly. By 2028, consumption is set to reach about 740 million liters, up from nearly 716 million liters in 2023. This marks an average annual growth rate of 0.5%. Since 2013, demand has increased by an average of 1.2% per year. In terms of consumption, France, Spain, and the United Kingdom ranked second, third, and fourth, respectively.
