Key Market Indicators
Moroccan coffee consumption is projected to reach approximately 39,000 metric tons by 2028, up from around 37,000 metric tons in 2023. This marks an annual growth rate of 0.8%. Since 2019, the demand for coffee in Morocco has seen a steady increase, with an annual growth rate of 0.6%. In 2023, Morocco ranked 44th in the world for coffee consumption. Denmark narrowly surpassed Morocco with coffee consumption also at about 37,000 metric tons. The United States, Germany, and Japan secured the top three spots in the global coffee consumption ranking, respectively.
