Key Market Indicators
Demand for make-up in Senegal is set to reach $9 million in 2026, up from $7.6 million in 2021. This reflects an average annual growth of 1.5%. Since 2001, demand in the country has increased by an average of 3.3% a year. In 2021, Senegal was ranked 110th, with Rwanda ahead at $7.6 million. The United States, Singapore and Germany came in second, third and fourth respectively. Senegalese make-up exports are projected to reach $68 million in 2026, up from $56 million in 2021. This is an average annual growth rate of 3.1%. Since 2001, exports have grown by an average of 14.5% annually. In 2021, Senegal was ranked 47th, with Togo ahead at $56 million. The United States, Singapore and South Korea came in second, third and fourth respectively.
