Key Market Indicators
Make-up sales are predicted to reach almost $98 billion by 2026, a slight decrease compared to 2020. Japan, the United Kingdom and Germany ranked second, third and fourth respectively. Belgium's imports of make-up are expected to reach $1.7 billion by 2026, up 2.7% year-on-year on average since 2004. Japan was the largest importer of make-up in 2021, followed by the United States, Singapore and Germany. Belgium's exports of make-up are forecast to reach $1.7 billion by 2026, up 2.2% year-on-year on average since 2004. Switzerland was the largest exporter of make-up in 2021, followed by the United States, Singapore and South Korea.