Key Market Indicators
Make-Up sales are expected to hit $11.4 billion by 2026, rising at a 2.6% annual rate since 2020. The market growth was 3.9% year on year. Japan, the United Kingdom and Germany ranked second, third and fourth respectively. US imports of make-up are projected to reach $7.1 billion by 2026, at an average annual growth rate of 2.9%. Since 1996, US demand has grown by 5.5% year on year. US exports of make-up are expected to reach $7.5 billion by 2026, with an average growth rate of 2.7% since 2021. Since 1996, US supply has increased by 6.2% year on year.
