Key Market Indicators
Make-up sales are projected to reach around $72 million in 2026, a 1.6 percent increase from 2020 when the market was worth $65 million. This growth is slightly higher than the average 2.8 percent increase each year since 1994. Japan, the United Kingdom, and Germany were the top three markets in 2020. New Zealand's make-up imports are expected to reach $243 million in 2026, a 2.5 percent increase from 2021 when the market was worth $210 million. The demand has grown by 5.9 percent annually since 1994, putting the country in 38th place in 2021, surpassed by Chile, which had imports of $210 million. The United States, Singapore, and Germany were the top three markets in 2021. New Zealand's make-up exports are projected to reach $140 million in 2026, a 3.3 percent increase from 2021 when the market was worth $115 million. Supply has risen by 4.6 percent each year since 1994, putting the country in 37th place in 2021, overtaken by Panama, which had exports of $115 million. The United States, Singapore, and South Korea were the top three markets in 2021.
