Key Market Indicators
Make-up sales are predicted to reach nearly $5.5 billion by 2026, a 0.1% decrease from 2020. This year, the market rose 1% year-over-year. Japan, the UK and Germany are ranked 2, 3 and 4 respectively in this market. Vietnam's make-up exports are predicted to reach $102 million by 2026, a 3.2% increase compared to 2021. Since 2005, their supply has grown 3.2% annually. The US, Singapore and South Korea are ranked 2, 3 and 4 respectively in this market. Vietnamese make-up imports are expected to reach $160 million in 2026, a 2.8% increase from 2021. Since 2005, demand has grown 4.5% annually. The US, Singapore and Germany are ranked 2, 3 and 4 respectively.