Key Market Indicators
Make-up sales are set to reach $151 billion by 2026, a slight decrease of 0.1% from 2020, when the market fell by 2.7%. Japan, the United Kingdom and Germany respectively came in numbers two, three and four in this ranking. Swedish make-up imports are forecasted to reach $476 million by 2026, growing 1.7% year on year. Since 1997, Swedish demand has increased 4.1% year on year. In 2021, Austria topped the list with $429 million, while Sweden came in at number 25. The United States, Singapore and Germany respectively came in numbers two, three and four in this ranking. Swedish make-up exports are set to reach $223 million by 2026, a slight increase of 0.7% from 2021. Since 1997, Swedish supply has grown 3.5% year on year. In 2021, Hungary surpassed Sweden to take the number 25 spot with $213 million. The United States, Singapore and South Korea respectively came in numbers two, three and four in this ranking.
