Key Market Indicators
Make-up sales are expected to hit $72 billion in 2026, staying flat on the 2020 figure. The market fell by 0.3% year on year. Japan, the United Kingdom and Germany were the top three countries in this ranking. Greek imports of make-up are forecast to reach $254 million in 2026, up 1% on the 2021 figure. Demand has grown by 4.6% year on year since 1993. Kuwait was the country ahead of Greece, which ranked 32nd in 2021, with $239 million. The United States, Singapore and Germany were the second, third and fourth largest importers. Greek exports of make-up are projected to reach $201 million in 2026, growing 1.9% year on year on average. Supply has risen by 5.8% year on year since 1993. Ireland was ahead of Greece, which ranked 32nd in 2021, with $179 million. The United States, Singapore and South Korea were the second, third and fourth largest exporters.
