Key Market Indicators
Make-up sales are expected to reach $202 billion by 2026, up from $184 billion in 2020. The market decreased by 0.9% year-on-year. Japan, the United Kingdom, and Germany ranked second, third, and fourth respectively. Dutch make-up imports are forecast to reach $1.3 billion by 2026, up from $1.1 billion in 2021. Demand has increased by 4.6% year-on-year since 1997, with South Korea coming in ahead of the Netherlands at $1.1 billion. The United States, Singapore, and Germany were ranked second, third, and fourth respectively. Dutch make-up exports are set to reach $1.4 billion by 2026, up from $1.2 billion in 2021. Supply has increased by 9.3% year-on-year since 1997, with Spain overtaking the Netherlands at $1.2 billion. The United States, Singapore, and South Korea were second, third, and fourth respectively.
