Key Market Indicators
Thailand's mobile subscription base is projected to rise substantially, reaching approximately 142 million by 2028. This marks an increase from around 129 million subscriptions in 2023, reflecting an average annual growth rate of 1.5%. Historical data shows that Thai mobile demand has been on an upward trajectory, growing at an average rate of 0.6% per year since 1991. In the global rankings for 2023, Thailand held the 14th position, with Mexico narrowly ahead, also at about 129 million subscriptions. Leading the pack in mobile subscriptions are India, the United States, and Indonesia, occupying the second, third, and fourth spots respectively.