Key Market Indicators
Romanian juice sales are projected to decline significantly, with revenues expected to drop from €8 million in 2023 to €6 million by 2028. This represents an average annual decrease of 5%. Historically, the Romanian market has seen a year-on-year decline of 4.2% since 2013. In 2023, Romania ranked 19th in juice sales, with Portugal surpassing it at €8 million. Spain, Poland, and Italy secured the second, third, and fourth positions, respectively. On the other hand, Romanian juice imports are on the rise. By 2028, imports are estimated to reach $64 million, up from $55 million in 2023, marking a compound annual growth rate (CAGR) of 2.3%. This upward trend has been consistent since 1994, with an annual demand increase of 2.2%. Similarly, Romanian juice exports are expected to grow, reaching $26 million by 2028 from $23 million in 2023. This indicates a CAGR of 1.9%. Since 1994, the supply of Romanian juice for export has increased by 1.9% year on year.
