The Romanian fruit and vegetable juice market has experienced considerable fluctuations over the past decade. Volumes peaked in 2015, followed by a significant decline in 2016. From 2017 onwards, the market exhibited a gradual contraction with minor recoveries in 2022. By 2023, the market volume stood at 559.04 thousand kilograms, showcasing a modest decrease from the previous year. The last five years' compound annual growth rate (CAGR) was a negative 2.25%, indicating a consistent decline in the market.
Future trends to watch for:
- Potential market recovery through health-oriented product innovations.
- Increasing consumer demand for organic and locally-sourced juices.
- Impact of sustainability and eco-friendly packaging on purchasing decisions.
