Key Market Indicators
Norwegian newspaper publishing revenue is projected to plummet to approximately €335 million by 2028, down from around €767 million in 2023. This represents a steep annual decline of 13.2% on average. Since 2015, the Norwegian market has been contracting at an annual rate of 8.7%. As of 2023, Norway ranked 10th in the market, with Belgium surpassing it at €767 million. The United Kingdom, France, and Spain held the second, third, and fourth positions, respectively. In contrast, Norwegian newspaper exports are expected to rise. By 2028, exports are forecasted to reach about $64 million, up from $55 million in 2023. This translates to an average annual growth rate of 2.3%. Since 1998, Norwegian newspaper exports have increased by 4% annually. In 2023, Norway ranked 9th, with the Netherlands leading at $55 million. Germany, the United Kingdom, and the United States occupied the second, third, and fourth ranks, respectively. On the import front, Norwegian newspaper imports are set to grow modestly. Imports are projected to hit around $160 million by 2028, up from $149 million in 2023, reflecting an average annual growth rate of 1.1%. Since 1998, the demand for imported newspapers in Norway has surged by 2.6% annually.
