Key Market Indicators
German newspaper publishing revenue is projected to climb to €13.5 billion by 2028, up from €13.1 billion in 2023. This represents a compound annual growth rate (CAGR) of 0.5%. Since 2015, the German market has seen a modest annual increase of 0.4%. In the European landscape, the United Kingdom, France, and Spain are trailing Germany, holding the second, third, and fourth ranks respectively. In contrast, Germany's newspaper import sector is expected to decline. Imports are forecasted to drop to $141 million by 2028, down from $210 million in 2023, with an average annual decrease of 6.3%. This downward trend has been ongoing since 1996, with demand shrinking by 5.4% per year. Exports of German newspapers are also on a downward trajectory. They are anticipated to fall to $344 million by 2028, from $475 million in 2023, reflecting a 5.1% yearly decline. Since 1996, the export supply has diminished by 4.8% annually. Germany ranked second in newspaper exports in 2023, with Poland taking the lead at $475 million. Following Germany in the rankings are the United Kingdom and the United States, occupying the third and fourth positions respectively.
