Key Market Indicators
The revenue from newspaper publishing in Iceland is projected to climb to approximately €39 million by 2028, up from €37 million in 2023. This marks an annual growth rate of 0.7% in compound annual growth rate (CAGR). Since 2019, the Icelandic market has experienced a steady increase of 4% year on year. In 2023, Iceland ranked 19th in this sector, with Bulgaria slightly ahead, registering the same revenue of €37 million. The United Kingdom, France, and Spain secured the 2nd, 3rd, and 4th positions, respectively. On the export front, Icelandic newspapers are expected to reach a value of around $209,000 by 2028, up from about $201,000 in 2023. This represents a 0.6% annual growth rate in CAGR. Historically, since 1995, Iceland's newspaper exports have seen a marginal increase of 0.1% year on year. In 2023, Iceland was ranked 57th, with Tanzania surpassing it with similar export values. Germany, the United Kingdom, and the United States took the 2nd, 3rd, and 4th spots in this category. Conversely, the import of newspapers to Iceland is anticipated to decline to roughly $1.9 million by 2028, down from nearly $2 million in 2023. This decrease represents an average annual decline of 0.7%. Since 1993, the demand for imported newspapers in Iceland has decreased by 1.8% annually.
