Key Market Indicators
Croatian Newspaper Publishing Revenue is projected to decline to €106 million by 2028, down from €110 million in 2023. This represents an average annual decrease of 0.5%. Since 2015, the Croatian market has experienced an average yearly decline of 1.8%. In 2023, Croatia ranked 14th in this sector, with Hungary surpassing it at €110 million. Leading the rankings were the United Kingdom, France, and Spain, occupying the second, third, and fourth positions, respectively. Meanwhile, Croatian newspapers exports are expected to drop to $10.2 million by 2028, from $13.9 million in 2023, marking an annual average decrease of 5%. Since 1997, the country's newspaper exports have decreased by 4.9% each year. In 2023, Croatia ranked 21st in exports, with Serbia ahead at $13.9 million. Germany, the United Kingdom, and the United States occupied the second, third, and fourth spots, respectively. On the import side, Croatian newspapers are set to reach $6.5 million by 2028, down from $8.9 million in 2023, reflecting an average annual decline of 5.1%. Since 1997, the demand for imported newspapers in Croatia has decreased by 5.4% annually.
