Key Market Indicators
Polish newspaper publishing revenue is projected to decline to approximately €223 million by 2028, down from around €301 million in 2023. This represents an annual decrease of about 4.8%. The market has been on a downward trajectory since 2015, with an average annual decline of 4.5%. In terms of imports, Poland's newspaper imports are expected to fall to roughly $28 million by 2028, down from about $29 million in 2023. This marks an annual decrease of approximately 0.9%. Since 1999, the country's demand for imported newspapers has dropped by an average of 3.4% annually. Conversely, Polish newspaper exports are on the rise. By 2028, exports are forecasted to reach around $817 million, up from approximately $689 million in 2023. This signifies an average annual growth rate of 2.7%. Since 1999, Poland's newspaper supply has increased by 3.8% annually. Germany, the United Kingdom, and the United States are key markets, ranking second, third, and fourth respectively in terms of Polish newspaper exports.
