Key Market Indicators
Hungarian newspaper publishing revenue is projected to decline to approximately €172 million by 2028, down from €179 million in 2023. This represents an average annual decrease of 0.6%. Despite this downturn, the market had shown a 2% annual growth rate since 2015. In 2023, Hungary ranked 13th globally in newspaper publishing revenue, with the Czech Republic surpassing it at the same revenue mark of €179 million. The United Kingdom, France, and Spain held the second, third, and fourth positions respectively in this ranking. In terms of exports, Hungarian newspaper exports are expected to rise to about $20.7 million by 2028, up from $19 million in 2023, marking an average annual growth rate of 1.3%. Since 1997, Hungary's newspaper exports have increased by an average of 3.3% annually. In 2023, Hungary was ranked 19th, with Finland slightly ahead at $19 million. Germany, the United Kingdom, and the United States occupied the top three spots in this category. On the import front, Hungary's newspaper imports are anticipated to drop significantly to $2.3 million by 2028, from $6.6 million in 2023. This represents a steep average annual decline of 16.5%. Since 1997, the country's demand for imported newspapers has decreased by 11.9% annually.
