Key Market Indicators
**Lithuanian Newspaper Publishing Revenue Forecasted to Decline by 2028** Lithuanian newspaper publishing revenue is projected to fall significantly by 2028. According to recent data, the revenue is expected to decline from approximately €31 million in 2023 to about €22 million in 2028. This represents an average annual decrease of 5.5%. Since 2015, Lithuania's newspaper market has seen a steady decline, averaging a yearly reduction of 3.2%. In 2023, Lithuania ranked 20th worldwide in newspaper publishing revenue, with Iceland slightly ahead at €31 million. The leading nations in this sector were the United Kingdom, France, and Spain, securing the 2nd, 3rd, and 4th positions, respectively. **Export of Lithuanian Newspapers Expected to Decrease** The export of Lithuanian newspapers is also on a downward trend. Projections indicate that by 2028, exports will drop to around $12 million from approximately $13 million in 2023, marking an average annual decline of 1.7%. Since 1999, the supply of Lithuanian newspapers has decreased at an annual average rate of 2.5%. In the global ranking of newspaper exports for 2023, Lithuania stood at 22nd place, coming behind Croatia, which also reported exports of around $13 million. Germany, the United Kingdom, and the United States were the top three exporters in this category. **Sharp Decline in Lithuanian Newspaper Imports Predicted** Lithuanian newspaper imports are anticipated to experience a steep decline by 2028. The forecast indicates imports will reduce dramatically from roughly $1.4 million in 2023 to about $300,000 in 2028. This translates to an average annual decrease of 24.5%. The demand for imported newspapers in Lithuania has been falling since 1999, with an average yearly decline of 8.4%. The data underscores a continued contraction in the country's newspaper market across multiple facets, including publishing, exports, and imports.
