Key Market Indicators
The revenue of Finnish newspaper publishing is projected to remain steady at approximately €1.3 billion by 2028, reflecting a marginal annual growth rate of 0.1% from 2023 figures. Since 2015, the Finnish market has seen a modest annual increase of 0.4%. In 2023, Finland ranked eighth globally in newspaper publishing revenue, with Austria surpassing it with the same revenue figure of €1.3 billion. Leading the rankings were the United Kingdom, France, and Spain, occupying the second, third, and fourth positions, respectively. In terms of newspaper imports, Finland saw a significant drop in 2023, with figures falling to $9.4 million from $12.1 million in 2022, marking a steep decline of 21.9% year over year. Finnish demand for imported newspapers has been decreasing since 1993, with an average annual decline of 16.4%. On the export front, Finnish newspapers are projected to see a sharp decline, with exports expected to plummet to $1.7 million by 2028 from $22.9 million in 2023. This represents an average annual decrease of 38.1%. Since 1993, Finnish newspaper exports have been on a downward trend, decreasing by 12.2% annually. In 2023, Finland ranked 18th in newspaper exports, with Denmark taking the lead with $22.9 million. Germany, the United Kingdom, and the United States followed in the second, third, and fourth positions, respectively.
